Tag Archives: Pim

Genesco speaks at PI Apparel NYC about a PLIM!?!

Johnston & Murphy is just one of the Genesco brands that uses a DeSL PIM + PLM for footwear and apparel development

Genesco really just wanted correct data – one point of entry for a validated single version of the truth to manage their ever increasing number of products, SKU’s, vendors and sales channels. With growing multi-brand requirements for both footwear and apparel, managing and validating their sales and marketing assets became one of the company’s largest hurdles. Excel spreadsheets weren’t cutting it anymore, but a hefty system with all the bells and whistles was overkill. The answer? Start with DeSL’s PIM and slowly add in key aspects of the DeSL PLM, creating a right-sized new hybrid known fondly as a PLIM.

Will you be at PI NYC this year? Be sure to catch the full story.
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