Category Archives: Partners

Genesco speaks at PI Apparel NYC about a PLIM!?!

Johnston & Murphy is just one of the Genesco brands that uses a DeSL PIM + PLM for footwear and apparel development

Genesco really just wanted correct data – one point of entry for a validated single version of the truth to manage their ever increasing number of products, SKU’s, vendors and sales channels. With growing multi-brand requirements for both footwear and apparel, managing and validating their sales and marketing assets became one of the company’s largest hurdles. Excel spreadsheets weren’t cutting it anymore, but a hefty system with all the bells and whistles was overkill. The answer? Start with DeSL’s PIM and slowly add in key aspects of the DeSL PLM, creating a right-sized new hybrid known fondly as a PLIM.

Will you be at PI NYC this year? Be sure to catch the full story.

Hear  ”Start Small & Scale Up” at PI NYC – June 22 @ 1:35 in The Library (2F)

In a DeSL sponsored session at PI Apparel NYC, Alex Carpenter, Senior Business Analyst at Genesco, will present how the company adopted a single system for footwear and apparel that not only prepared product information and sales assets to seamlessly integrate with third parties and provide a one stop multi-channel hub, but also enabled users to deploy key PLM processes to gain even more value.

Discussion includes:

  • Challenges and successes in launching multiple wholesale/retail footwear/apparel brands in a “PLM Lite” environment
  • Empowering designers to move from idea to sketch to bill of materials in a seamless workflow
  • Leveraging custom reporting to replace manual and legacy line sheets and product data sheets
  • Using PIM and modern tools to simplify data collection and create “one version of the truth”

Genesco sells footwear, headwear, and sports apparel through more than 2,775 shoe and cap stores globally. Their operations include Journeys, Johnston & Murphy, Lids Sports division and Schuh, as well as sales of licensed brands such as Dockers and G.H. Bass footwear.

Won’t be at PI NYC? Contact us about your own hybrid solution.

DeSL’s PLM paired with eight interconnected modules allows flexibility for your specific product management needs without expensive customization. It enables you to grow into an entire lifecycle solution at your pace.

Let us develop a solution that fits you.

Or

Learn more about the DeSL PIM and PLM

Genesco’s Branded Group Selects DeSL’s Product Information Management and Supplier Management Solutions

New software offers effective solutions for product information for multi-channel selling, increased supplier visibility and purchase order management for the company

Cardiff, United Kingdom  (March, 31st 2015) — The Genesco Branded Group today announced its selection of DeSL’s PIM, SRM, and Adobe Illustrator Integration solutions to streamline the growing company’s management of product information.

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iStone Become Channel Partner for DeSL’s Fashion PLM Solution

DeSL, a global company delivering integrated web based solutions for the Fashion, Apparel, Textile and Footwear sectors announce a channel partnership with iStone, a growing IT Consulting company, headquartered in Stockholm.

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DeSL Announces Worldwide Channel Partner Recruitment Drive for its Market Leading Fashion PLM & ERP Solutions


DeSL is a global company delivering integrated web based solutions for the fashion, apparel, textile and footwear sectors. Due to increasing global demand, DeSL has announced its intention to invest and increase the size of its worldwide partner network.

DeSL was established in 2002 and quickly established a reputation for delivering successful solutions specifically for fashion and footwear companies operating in retail, wholesale and manufacturing sectors. DeSL’s extensive solutions include ERP, PLM, SRM & E-Commerce modules and are one of the few companies to deliver solutions to the industry built entirely using Microsoft.Net.

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